About us

Our Story

The idea for this company was born during my time in Japan, when my partner and I recognized the increasing dynamism of Japanese companies in Morocco, doubling from 35 to 70 in 20 years. We envisioned the potential to facilitate business practices and bridge the cultural gap between these nations. As entrepreneurs, we believe that the relationship between Morocco and Japan remains underexplored, and our consulting firm is the first to specialize in Japanese business, dedicated to fully realizing the untapped potential between these two markets.

Our Logo

Our logo embodies the spirit of unity and collaboration between Morocco and Japan. It artistically represents the Moroccan star from the national flag, extending its arms wide to warmly embrace the Japanese red circle. This design symbolizes the welcoming nature of Morocco, inviting Japanese businesses and individuals into a meaningful partnership. It reflects the values of cooperation, openness, and cross-cultural understanding that our firm upholds, highlighting the synergy between the two nations.

We’re delighted to share a recent interview featuring our insights and expertise on business relations between Morocco and Japan. The interviews we give, published in leading local publications, offer valuable perspectives on bridging cultural and commercial practices between the two nations.

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